The trend of re-releases has proven beneficial for both exhibitors and audiences in 2024, supplying theatres with content during slow periods and allowing viewers to enjoy classic films on the big screen. This trend continues into 2025, with Yeh Jawaani Hai Deewani (2013) being the first film to capitalize on it. It will re-release on January 3, and ticket sales have been promising.
As of 1:30 pm on Thursday, January 2, Yeh Jawaani Hai Deewani has recorded ticket sales of 12,000 for its opening day, with approximately 10,000 sold in PVR Inox and 2,000 in Cinepolis. This strong demand indicates a significant interest in watching the Ranbir Kapoor and Deepika Padukone starrer on the big screen.
Given these sales, Yeh Jawaani Hai Deewani is projected to open around Rs. 50 lakhs. If successful, it would rank as the second-largest re-release opener after Tumbbad, which debuted at Rs. 1.10 crores.
Owing to the high demand, Yeh Jawaani Hai Deewani has been allocated 3-4 showings in major multiplexes, with the possibility of increasing showtimes over the weekend if demand continues to rise. Notably, ticket prices are capped at a maximum of Rs. 149.
Interestingly, the film had also been released around Valentine’s Day 2024, but its performance during that time was lower than what is expected for this upcoming re-release, which gained momentum later.
Directed by Ayan Mukerji and produced by Karan Johar, Yeh Jawaani Hai Deewani stars Aditya Roy Kapur and Kalki Koechlin. The film follows four friends on a transformative journey to Himachal Pradesh and explores their lives during a reunion years later.
AI generated news post.
